Theory of Fun – Bottle Bank Arcade

Theory of Fun does surprise us again, this time making people recycle more glass bottles by making it fun to get the bottles to the recycling container.
They created a receptacle for bottles resembling an old arcade game machine which gives points to those putting the bottles inside.
In just one night this special container was used fifty times more than a regular one nearby.

We guess it is really true that “something as simple as fun is the easiest way to change people‚Äôs behaviour for the better.”

Don’t forget the other videos on this series featuring the Deepest Bin and the Piano Staircase