First it was the ‘Piano Staircase’, then Volkswagen’s ‘theory of fun’ brings us the ‘world’s most deep bin’.
They started with the challenge of getting rubbish on the right place, instead of being spread all over the park.
“Can we get more people to throw their rubbish in the bin by making it fun to do?”
Placing this special bin with sound emulating an object falling to extreme depths they were able to get an increase of 130% of total garbage collected when compared with a normal bin on the same park.
“During one day 72Kg of rubbish was collected in our bin.”
“That’s 41Kg more than the normal bin just a small distance away.”
Once again this seems to prove that “Fun can obviously change behaviour for the better.”