Tag Archives: marketing

power_balance

Power Balance admits the fraud and refunds customers

Power Balance Australia published a corrective advertisement admiting their product is a fraud. By their own words, there is no scientific proof the famous wristband has any of the announced miraculous properties and will refund everyone who feels misleaded (in Australia only).

The text below was published in the official website for Power Balance Australia.

“Corrective Advertisement

POWER BALANCE WRISTBANDS

In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility.

We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974.

If you feel you have been misled by our promotions, we wish to unreservedly apologise and offer a full refund.

To obtain a refund please visit our website www.powerbalance.com.au or contact us toll-free on 1800 733 436

This offer will be available until 30th June 2011. To be eligible for a refund, together with return postage, you will need to return a genuine Power Balance product along with proof of purchase (including credit card records, store barcodes and receipts) from an authorised reseller in Australia.

This Corrective Notice has been paid for by Power Balance Australia Pty Ltd and placed pursuant to an undertaking to the Australian Competition and Consumer Commission given under section 87B of the Trade Practices Act, 1974.”
in Power Balance Australia website

desigual underware contest

One hundred people naked in a mall

Appear only with underwear, in winter, in a mall might sound crazy but that’s exactly what a hundred people did this Tuesday morning in Lisbon.

The unusual fact is due to the campaign that offered Desigual wear to the brave people who were at 09:00 at the door of the shop at Dolce Vita Tejo, in Lisbon.

Many young people arrived early and stayed in underwear at the store, not even the cold prevented them from waiting, in the expectation to take home the clothes no cost. Some arrived as soon as 1:30 a.m., just to make sure that when the doors opened, they were entitled to this late Christmas gift.

The men in boxers, women with lingerie that included stockings and high heels, all dressed eventually leave the store with the right to choose two pieces, free.

The campaign repeated the initiative done in other cities where the Spanish brand operates, like Barcelona, Madrid and New York in the event known as “undie party”.

Store managers considered that Portuguese responded well to the initiative as by 9.00 a.m., many people who went to the Dolce Vita Tejo no longer made it into the list of the first one hundred, but, according to Beatriz Almeida from brand communication department, they received a voucher with fifty per cent discount on branded products.